Read the latest insight + articles from Channel D. 

We write about designing predictable selling systems, marketing funnels, conversion optimisation, customer experience, user research and anything related to creating websites that convert. Written by our team of experienced consultants.

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Recommendations Will Help You Sell More Products
Ideas

Recommendations Will Help You Sell More Products

If you’re offering products or services on your website, there is an easy way to boost sales. Provide recommendations on which product to buy. In our experience, supported by this study, we've seen that 45% of UK shoppers admit to...
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Get More Clicks with Calls to Action
Ideas

Get More Clicks with Calls to Action

What is a Call to Action? A call to action is a link leading to your landing page that tells users what you're offering. Calls to action are commonly seen as buttons, images and lines of text. A study from...
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Web Page Scrolling and Attention
Ideas User centred design

Web Page Scrolling and Attention

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How to optimize screen for mobile usage
Usability

How to optimize screen for mobile usage

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How to simplify forms and customer journeys
Usability

How to simplify forms and customer journeys

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How to Utilize Customer Journey Mapping for effectively Communicating with Stakeholders
Ideas

How to Utilize Customer Journey Mapping for effectively Communicating with Stakeholders

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Trust Badges can Increase Your Conversion Rate
Usability

Trust Badges can Increase Your Conversion Rate

There is a simple way to increase conversion on any website selling products or services. Use trust badges. A study conducted by Synovate revealed that 94% of shoppers were more likely to complete a purchase when the Norton trust badge...
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The Top 10 Pitfalls of Web Design That You Should Avoid
Inspiration

The Top 10 Pitfalls of Web Design That You Should Avoid

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Developing Customer Personas: The Key to a Successful User Experience
Customer experience Ideas

Developing Customer Personas: The Key to a Successful User Experience

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Understanding User Needs with Customer Journey Maps
Usability

Understanding User Needs with Customer Journey Maps

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