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Recommendations Will Help You Sell More Products

In Ideas by Oliver Strange

If you’re offering products or services on your website, there is an easy way to boost sales. Provide recommendations on which product to buy. In our experience, supported by this study, we’ve seen that 45% of UK shoppers admit to checking out with the recommended products displayed at the point of sale. This creates great opportunity when designing how you …

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Get More Clicks with Calls to Action

In Ideas by Oliver Strange

What is a Call to Action? A call to action is a link leading to your landing page that tells users what you’re offering. Calls to action are commonly seen as buttons, images and lines of text. A study from Wordstream revealed that emails with a call to action button increased clicks by 371% and sales by 1617%. By learning …

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Web Page Scrolling and Attention

In Ideas, User centred design by Admin

A typical web user will spend 80 percent of their time staring at information that is located above the page fold. Although users often do not read immediately, but scroll instead, they spend only 20 percent of their time on the content below the fold. There is much confusion among web designers about the page fold concept and the importance ...
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How to Utilize Customer Journey Mapping for effectively Communicating with Stakeholders

In Ideas by relding

We are increasingly being asked by clients to map their existing customer or user journeys and to provide the output information in a usable and visual format so that they can articulate this to their internal stakeholders. This does two things, it firstly enables the stakeholders to fully understand their users’ motivations, attitudes and behaviours at different stages of the ...
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Developing Customer Personas: The Key to a Successful User Experience

In Customer experience, Ideas by relding

What is a Persona? Customer Persona Development is a term used in User Experience design whereby users are transformed from numbers to people through context. By looking at the professions, ages, and other demographics of website users, we can delve into the different types of people and investigate scenarios of when they use a particular website. Why Use Them? In ...