View Post

How to optimize screen for mobile usage

In Usability by Admin

Website content has been, and still is, a best marketing channel. As mobile usage has grown in virtually every aspect of the web, so too has it affected the way how we optimise that content to show it on mobile devices. Still, many companies are failing to adapt to this changing user behaviour. According to research studies that were conducted ...
View Post

Trust Badges can Increase Your Conversion Rate

In Usability by Oliver Strange

There is a simple way to increase conversion on any website selling products or services. Use trust badges. A study conducted by Synovate revealed that 94% of shoppers were more likely to complete a purchase when the Norton trust badge was displayed. This shows that trust badges are definitely something that you need to be taking advantage of on your …

View Post

Understanding User Needs with Customer Journey Maps

In Usability by relding

Understanding the needs and motivations of your customers is crucial in improving your sites user experience. This not only benefits the customer but also your business with an increase in repeat sales. Most websites have a specific feature that they want customers to interact with however, but the question remains, how do you get customers where you want them on ...
View Post

What should be considered before conducting user research?

In Usability by Admin

User research is essential to any web design project, as your users should be the focus of your site design. To make sure the design of your website is spot on and optimised to give you maximum conversions, it’s important you know your users behaviours and goals. User research is part of the initial planning stage, but it also needs ...